Return of the Evian Babies

In 2009, Evian water released an ad that became ridiculously popular both domestically and overseas. The Evian Roller Babies were introduced to the world with vibrant music from the seventies while dancing and swaying around on tiny little roller skates. Now, five years later, the original Evian baby commercial has gained more than 72 million views. When this commercial first aired it was so outrageously funny and original that I watched it several times online. The ad was so successful because it was pure entertainment and didn't appear to be misleading consumers or outwardly trying to convince them to buy now.

Now, the company has chosen to make a come back with another baby commercial to emphasize their slogan, "Live Young." Their new campaign called, "Baby & Me" aired in 2013 and is still growing in the minds of consumers. The babies are back, this time, mirroring their adult selves in the reflection of a building in a busy city setting. The idea of the ad is that Evian water brings out a youth in people and allows them to live pure and natural. The babies and their adult versions of themselves are dancing and enjoying life, although the brand is really never seen with the actors. Evian had a good idea trying to recreate the same wildly popular success that was generated after their first ad, however it doesn't seem as though this sequel will be as well received. This could be proof that in the world of advertising, things are ever changing and ideas often become stale after the first go-around.

Watch the sequel here: