With the Super Bowl right around the corner, one might expect beer, pizza, wings and guy-time to be rampant in the near future. A common stereotype of all the Super Bowl festivities is that the events are strictly limited to male entertainment. Typically you'd think the Super Bowl was only a man's "holiday" if you will, but recent reports are showing just the opposite. Women are actually going to be extremely influential to the February 2nd Super Bowl XLVIII. According to AdWeek, women have a much stronger presence on social media outlets such as Twitter and Facebook and voice their opinions about things more often than men. More specifically, women account for 59% of Twitter users and tweet 60% more than men. With these statistics in mind, advertisers have been gearing up for Super Bowl XLVIII with the intent to focus on women a little more than in past efforts. The ads released this Super Bowl season are expected to be tweeted about at outstanding rates. Advertisers have mentioned that they were going to try to go in directions different from the usual "sex sells" images plastered on ads. The debut of these ads will appear in just 5 days. It will be interesting to see just how far ad producers will go to shake things up.
-Sherie
Source: http://www.adweek.com/news/advertising-branding/women-are-dominant-media-voice-during-super-bowl-155227
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