Kenny Powers: K-SWISS CEO
Watch K-Swiss CEO Kenny Powers kick corporate butt while creating his first marketing campaign with his new chiefs of staff: All-Pro NFL stars Matt Cassel and Patrick Willis, MMA Champions Jon "Bones" Jones and Urijah Faber, America's Toughest Trainer Jillian Michaels, WWE legend Rey Misterio and Olympic hopeful Josh Cox. See the full campaign Monday 7/11/11.
In 2011, show East Bound and Down was trending amongst Millennials across the nation. As K-Swiss sales were down they used this unconventional campaign to revitalize the brand?
Why was this so successful? Or do you find it to be more offensive rather than effective?
No comments:
Post a Comment