Friday, February 23, 2018

"Cavemen can do it!"


Geico’s most notable commercials, next to the Geico gecko, are the Cavemen. This advertisement was first aired in 2004 and contained the slogan, “So easy, a caveman could do it”. This would lead the company to making over twenty separate commercials over the decade. Some were about bowling, while others were about cavemen being on the jumbotron at a basket ball game. But in all of them, the slogan and characters have remained the same. This illustrates the use of repetition constantly by having the same slogan used throughout the years. 


Now there are few people who cannot remember the Geico Cavemen. This also uses humor to keep the viewers entertained. I personally have always been very entertained by these commercials. They were simple, funny, and very creative. It even spawned a short-lived sitcom on ABC. So short-lived, in fact, as it became the shortest lived sitcom in ABC history. 


2 comments:

  1. Geico has had many great campaigns just in my lifetime and the Geico Cavemen are certainly ones that shouldn't be forgotten. My dad used to be obsessed with these commercials. Indeed, Geico employed a humorous yet simple idea to create these iconic characters. I had not realized these commercials ran for a long time frame, but I believe the repetition helped in creating such a memorable ad campaign.

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