Most of us are familiar with Dove's Campaign for Real Beauty. It has been around since 2004 and has been growing and evolving in popularity ever since.
The entire goal of this ongoing ad campaign has been to show people that they are beautiful no matter who they are or what they look like. This campaign is all about embracing your own uniqueness and feeling beautiful in your own skin.
I quite like the design of this ad, and the others that Dove has released that have this layout.
It is a very simplistic design, but it spreads a very important message to the people that see the ads. With the top boxes that point out a so called "flaw" and the bottom boxes showing positive, complimentary words, people can see that the things that are unique and different about us, that many people could consider to be flaws of themselves, can actually be beautiful, positive things. Dove really wants people to embrace these things about themselves rather than seeing them as a negative.
The fact that there is a link to the campaign for real beauty site on two of these ads will likely entice people to visit the website to learn more about Dove and this campaign.
The women pictured in these ads also have very happy, positive expressions on their faces, conveying the fact that they embrace their unique flaws and realize that these things are part of what makes them unique and beautiful.
I am a huge fan of Dove's Campaign for Real Beauty, so I'm so happy you decided to write about this. The company outdoes themselves by highlighting what seems to be insecurities for women, then turns around and portrays them as something beautiful. I agree with your statement that the ads utilize a simplistic design to spread a very important message. They want viewers to focus on the content rather than the design itself. I personally believe this method was a wise strategy to approach, and has proven itself to be quite effective.
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