Carl Sagan was an American astronomer, author, and scientist who provided a substantial amount of research regarding extraterrestrial life. His book, Pale Blue Dot - A Vision of the Human Future in Space, Sagan implies that we have gained humility as human beings over many years because we are not the actual center of the universe and argues that organizations like NASA must focus on preserving Earth because it is the only home planet for the human species to exist on.
In the commercial, Sagan states, "The Earth is the only world known so far to harbor life. There is no where else, at least in the near future, to which our species could migrate. Like or not, the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another, and to preserve and cherish the only home we've ever known."
Websites like AdWeek and Entrepreneur mentioned Apples' thought provoking ad in various articles and applauded the companies portrayal of the natural beauty of the planet. The commercial gained attention from environmental organizations as its message increased social awareness of the issue to its viewers. The whole commercial can be seen below:
Calle,
ReplyDeleteI really like your posts. I thought that the commercial was a really cool idea and was excited really well. I agree with your analysis that most of apples ads are very thought provoking, but can also be really fun and original.