No one knew this more than Fox Entertainment, when they were creating the hit Deadpool in 2016. Taking a chance and producing a movie with this character was a major risk at the time. the only other time the character Deadpool was featured in a film was in 2009 when he was severely missed in X-Men Origins: Wolverine. For of you that don't know, Deadpool is a wise cracking, explicit comic book character that is aware that he's not real, and that he exist inside a comic book/movie. Deadpool is also a mercenary trained in weapons combat, has super healing and strength, and depending on who you talk to, teleportation.
When Fox began to produce this movie, they decided to take a major risk and run the marketing campaign like deadpan would. Most of the produced material consists of viral videos of Deadpool talking about different things such as Australia Day and Halloween.
This major risk that the studio took in choosing to market this content, paid off in spades when Deadpool grossed over 783 million dollars in its run in theaters, making over thirteen times its budget for the film. Having faith in your properties and knowing exactly what your selling proves that risks can pay off when hey are excited correctly
Here are some of the promotion videos Fox put out ahead of Deadpool's release:
No comments:
Post a Comment