Don't know if you are familiar or not with the "Go Daddy" advertisements, but there is one aspect they never fail to include, that's sex.
In the mist of all the talk in the 2012 Super Bowl commercials/advertisements, Go Daddy's "Body Paint" has leaked out into the web. Go Daddy purposely placed the video onto their website but there is a catch, the ending cannot be seen until the big day of football.
Danica Patrick and recently added Go Daddy girl, Jillian Michaels, are in the studio painting on a woman's obviously naked body. You can see the words painted on her chest, "Get noticed," which are the words of wisdom constantly used by the web hosting company for businesses.
The Chicago Sun-Times received input from ad researchers at the University of Wisconsin-Eau Claire about the true likability of sex ads during the Super Bowl, "They’ve found that spots with sexual imagery take a 10 percent hit in “likability” vs. ads without racy images."
Maybe the football lovers need to see a more family-oriented approach for the selling of a product, or maybe Go Daddy is in a whole separate category.
Go Daddy has been using good looking and ambitious females to be the face of their sales method. A professional race car driver, professional poker player and the female body of health, Go Daddy hasn't had trouble finding these impressive ladies.
So will this year's sexy Super Bowl commercial get the attention of the fans? Their strategies cannot be that threatening, "When GoDaddy aired its first Super Bowl spot in 2005, it was a $100 million company few people knew with a 16 percent market share. Fast-forward to 2012, and GoDaddy is a $1.1 billion company with a 52 percent market share" (Chicago Sun-Times).
Check out the commercial here...http://videos.godaddy.com/godaddy_media.aspx?isc=vibdom50&ci=13336
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