Tuesday, January 31, 2012

Top Superbowl Spenders

$3.5 million dollars for a 30 second advertisement during the Super Bowl is alooootttt of money. Imagine running more than one ad during the big game. Even more money. Here are four of the biggest Super Bowl ad spenders!

1. Coke. In the past 9 years, Coca-Cola has spend approximately $66.8 million dollars on Super Bowl advertising. Ads include the white polar bears, Troy Polamalu spoofing Mean Joe Green, Family Guy and the Simpsons.

2. Disney. While the Super Bowl MVP "I'm going to Disney World!" commercial airs right after the game, trailers for Disney-produced movies air during the game. Disney has spend over $73.9 million dollars running movie trailers. Last year, Disney's promo choice was Pirates of the Caribbean.

3. Pepsi. Pepsi-Cola has spent $174 million on Super Bowl advertising, almost double what Coca-Cola has spent! But this is because Pepsi isn't just advertising their soda; They're advertising their snacks as well. Last year, Pepsi did a whole spiel on Doritos, which was very successful. Dorito sales went up and the commercials gained tons of views on YouTube.

4. Anheuser-Bush inBev. During football season, it seems like all we see are beer commercials, let alone Bud and Bud Light commercials. As the #1 selling beer in America, Bud Light virtually owns the Super Bowl with no real competitors. In the past 10 years, AB spent $239.1 million on advertising. Bud...Wei...Ser...



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