Step Back for Ford

          In todays advertising and marketing businesses it is not unisual to use celebrities to sell products.  It is, however, unusual to show them in the type of light that the new Ford campaigns have.

          In this first picture Prime Minister Silvio Berlusconi, who is accused of sleeping with prostitutes is shown driving with three women who are not exactly dressed in the most clothing.

 

          In this second picture, Nascar driver Michael Schumacher in the front with three rival drivers bound in the back.



          In the final picture Paris Hilton is shown to be in the front seat with the Kardashian sisters in the trunk.

          Although these ads may be funny to some they weren't that funny to the people who are pictured.  Has Ford crossed a line? I think so.  With the way the world is today with so many people who do unspeakable things, it is not too funny to publish something that makes innocent celebrities out to be criminals.  "Leave your worries behind" emplies that it is acceptable to despose of people that we see as being a problem or in our way. This should not be what people think of when thinking of others and it is certainly not the type of message that a major company should be conveying.  Not only that but what does the ad say about the product that they are trying to sell? Yes it may convey a message that the car is fast but is there no other way to display this massage to the consumers? The Kardashian sisters are so offended that they are even seeking legal advice on how to approach the, what they consider, "offensive" ad.  Although Ford has put out an official apology many people are still quite angry with the path Ford has taken in its ads lately.  I guess we will just have to wait and see the result that these ads will ultimately have on Ford.