Monday, April 15, 2013

"Where is Justin Bieber's PR?"

We all know Justin Bieber as a teen pop icon. Unfortunately, as passionate as his fans are, his opposition is just (if not more) emphatic. Bieber, a 19-year old, is exposed to the same technologies as other 19-year old kids (Twitter, Facebook, etc.). Because of his fame, his occasional online missteps tends to get him in a lot more trouble on an international forum than typical 19-year olds.

 Earlier this month, Bieber got backlash for writing a letter on Instagram where he defended himself against his negative press and the difficulties he faces everyday. At the end of the letter, he took a jab at Lindsay Lohan, who he has been compared to. This simple jab was all that was remembered of his sincere letter on growing up in the media's eye.

Recently, Bieber has been stomped by his opposition after visiting the historical Anne Frank House on his European tour and making the comment that he "hopes Anne Frank would have been a 'belieber'". "Beliebers", of course, are what his fans call themselves. Anti-beliebers came out in force, calling him cocky, insensitive, and many other negative things that I probably shouldn't vocalize on here. A rabbi came out in defense of Bieber, claiming that, as a modern ordinary teen, Anne Frank probably would have been a fan of Justin Bieber's music. Instead of taking offense to the comment, the rabbi claims that Bieber was marveling at her strength, kindness, and that is the embodiment of Bieber's musical message.

This made me wonder what Bieber's PR does, but, really, they have their work cut out for them. No matter what Bieber says, he is forever marketed on the internet as the embodiment of what is wrong with American music. Strangely, this makes me sad for him. He's really just a kid. He didn't ask for fame, and he is doing the best he can with what he's got.



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