Most car commercials highlight the safety features that the specific automobile has. Volkswagen took a different approach in terms of safety with this public service announcement that they released. What I really like about this ad is that although it is sponsored by Volkswagen it does not advertise any of their products. It is simply a message to the community about the importance of not texting and driving. Car commercials always explain what their car has to make sure that you are safe, but one thing many of them don't mention is the actions of the driver. This commercial is a real eye opener. The movie theatre that this PSA was aired in was equipped with a broadcaster that had the ability to send a text to everyone in the theatre at the same time. The PSA was tested in Hong Kong in April of 2014. There are plans to bring similar PSA's to the United States.
Monday, February 9, 2015
A Life Saving Feature
Most car commercials highlight the safety features that the specific automobile has. Volkswagen took a different approach in terms of safety with this public service announcement that they released. What I really like about this ad is that although it is sponsored by Volkswagen it does not advertise any of their products. It is simply a message to the community about the importance of not texting and driving. Car commercials always explain what their car has to make sure that you are safe, but one thing many of them don't mention is the actions of the driver. This commercial is a real eye opener. The movie theatre that this PSA was aired in was equipped with a broadcaster that had the ability to send a text to everyone in the theatre at the same time. The PSA was tested in Hong Kong in April of 2014. There are plans to bring similar PSA's to the United States.
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I saw this online and thought this was an excellent PSA. The use of technology and implementation worked out really well too. I wonder if they did this for a week to reach a larger audience since doing this for only one or two movies probably wouldn't have that much difference.
ReplyDeleteA PSA is definitely a good way to reach out to drivers. Although Volkswagen reminds people that texting and driving is dangerous, the fact that it is reminding drivers to be cautious can reinforce a brand image that Volkswagen is safe automobile if people use it safely.
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