Havas Worldwide charges smiles for sweet treats

Still in the process of changing names from Euro RSCG to Havas Worldwide the creative agency wanted to promote its new name around Melbourne. Havas Worldwide found out that an astounding 97% of commuters in Australia were unhappy with their commute and took action on this to build their own brand. Project Change came as a result and the agency planned to try to improve Melbourne's commute. Baking several hundred cookies and outfitting an old ford mustang the company took Melbourne by storm. Using a pole to reach to other commuters in cars commuters would notice a basket being guided toward them from agency employees in the car next to them. Almost as if on queue they would crack a smile with this delicious surprise. Other members took to the streets and carried baskets full of cookies while passing them out to citizens all while selling their brand at the same time. Havas was able to "sell" all their cookies and gain more than one thousand smiles in payment.