This ad campaign by Mercedes-Benz, I think, is incredibly cute and clever. Appealing to a slight sense of humor, and the need for esteem and status of the target market (most likely upper-class men, ages 27-55), Mercedes is able to communicate that their car, the SLS AMG, can outperform even the most notable and famous of sports cars. The advertisements appeal to right-brain thinkers and rely on both the images themselves and the small amount of copy to convey the intended message.
It took a bit of research to find a campaign that I found interesting enough to share and that we haven't already discussed in class. I chose to post these advertisements solely because I found them just unique and creative enough. I think that Mercedes is always able to develop effective and useful ads, whether they be fact-based or funny.
What I like most about this campaign is the small amount of copy. Mercedes also utilizes this in their television commercials. They usually have a minimal amount of dialogue. This advertisement is creative, but also gets across the message that Mercedes is trying to convey.
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