Last week at my internship I met with representatives from math + science = success, FedEx Ground and the Carnegie Science Center. They discussed promotional items for this year and brought up certain requirements for logos on those products.
I learned that FedEx has a hidden arrow between the E and X that represents moving forward. I also learned that FedEx Ground is a Pittsburgh-based company in Moon Township. Its location in Pittsburgh is something the company is trying to drive forward in the math + science = success along with the educational aspect.
The main reason why they are teaming up with the campaign is because when people think of FedEx, they think the only careers are for people to drive the trucks. They forget about the people who go into planning routes, coordinating how packages are picked up and the math and science behind it all. You can view one of the ads here: http://www.wtae.com/leigh-ann-durham-engineer/30853516.
All of the ads end with the phrase "Everyone can learn math and science. Math plus science equals success, sponsored by Pittsburgh's own FedEx Ground." It is a campaign three years in the works to work and change people's opinions that anyone can learn the STEM (science, technology, engineering, math) skills and to remind people about FedEx Ground's location.
**I was curious about other logos with hidden messages. Follow this link to see the top 11. The Pittsburgh's Zoo & PPG Aquarium made the list: http://mentalfloss.com/article/53146/11-hidden-messages-company-logos.**
I have noticed that STEM has been popping up a lot recently, and it is a great program. It is good to see companies getting involved with education innovation. It was interesting to learn that Fed-Ex Ground is a local based company. It is always nice to see local companies not only expanding but also having success doing so.
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