As young social media users become less active on Facebook,
they are flocking to Instagram. Instagram introduce advertising on their app
only a year ago and as the hottest new social media outlet, its becoming widely
used by large companies with strong campaigns. These include McDonald’s,
Levi’s, State Farm, General Electric, Lexus, Ben & Jerry’s, and many others.
While Instagram is careful not to drive away its users with an overloaded
amount of ads, they also have plans to make advertisements widely available.
Instagram developers have made it easy for businesses to create promotions with
them. They offer several tips and resources for interested advertisers. These
include impressive ad launch results, case studies, and a gallery of creative
ways to use Instagram.
This Tuesday, Instagram just made advertising on their app
even better by updating its video features. As of now, videos loop continuously
until the user scrolls past it. Each video will immediately play again as soon
as it ends, thus removing the users’ ability to pause. This is a feature that was recently
added to Facebook videos.
Advertisers love this feature because it better insures that
users will actually watch their ads
and maybe even re-watch them! As a
result, agencies can rest assured that their campaign was even further
ingrained into the minds of their clients’ consumers.
(Source: https:/business.instagram.com/advertising)
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