Most people in the world love puppies! Its true and I say mostly because it is not everyone's cup of tea. Advertisers know this and use this to their advantage, Budweiser is one of the biggest culprits to it. The Super Bowl ad was everywhere and almost everyone was talking about it after the game.
Pulls your heart strings right? Well you are not alone and it took America by storm and spreading "Hey did you see that Budweiser ad with the puppy?" "Yeah! It was so adorable." Budweiser is already a very well known company, but over the years using a puppy has really made a difference in their advertising.
Again, strong stuff and will pull the emotion out of anyone! Puppies just make everything better and can help pull in a lot of people. So we have solved everything about advertising! All we have to do is just use puppies! Not so fast! Just because you stick a puppy in doesn't give you the love of everyone!
Take the newest GoDaddy.com Super Bowl ad.
Not as adorable, the puppy was adorable and lovely but the conclusion was not. Causing outrage among many that watched it, GoDaddy pulled the ad and put another commercial in the space. The ad was not what people wanted to see, but it still had everyone talking. The ad made news stations and had GoDaddy all over the place, making publicity for a company before the Super Bowl even started. All of this over a puppy? Yeah, when you get something universally loved and put it in a bad situation, believe that there will be outrage.
Puppies are no way the "Magic Bullet" to the heart of everyone, but if there was a list of things that can cause a connection with the viewer, they are near the top.
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