Alpha M: Why Color Scheme is Important for Branding in New Media

     With the advent of YouTube, new jobs were created in the online world. People used to use the website simply for entertainment, but once channels were developed that gained enough followers, the website was inclined to start paying people for their work. Now, YouTube enthusiasts are raking in surprising amounts of cash. This includes the highest paid YouTube earner PewDiePie, who earned $15 million in 2016 alone.

     But becoming a YouTube start is not an easy task. Just like any business trying to get off the ground, YouTubers need to develop a sense of continuity in their brand. This can be witnessed with YouTuber alpha m., who has well over 2 million subscribers. Alpha m.'s channel is dedicated to everything masculine, and he aims to help men with their style, fitness, and more. Even a quick scroll through his channel displays the standard layout of his brand. Every video has a color scheme that incorporates white, gray, black, or orange. As shown above, these colors are also incorporated into his logo. One might wonder why maintaining such a color scheme is important, but with YouTubers this is a must.

     With all of the suggested videos coming up on the side of your screen after watching any video, it's hard to discern which ones hold the most quality. So if you're looking for videos on masculinity, you might want to find Alpha m.'s, since his brand is clearly quality and time tested. So how are you going to find his videos in the quickest way? Color scheme. His captions are always the same color, so it's that much easier to notice his well-established brand. With so many competitors, ease of access can set your brand apart from the rest. If alpha m. didn't have a continuous color scheme, it would be harder to find his brand in the soup of videos presented.