He and a couple colleagues began brainstorming about names for the brand, knowing they wanted a collegiate theme. The team finally came up with the name "QuadGoals" and developed the slogan, "Turning your BS into a B.S." Once they developed this initial brand identity, they knew they had to begin strategizing the logistics of how the brand would come to life.
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| QuadGoals founders: Erika Esterline and Mitch Rissmiller |
They knew their target audience would be primarily college students, looking for advice on everything from fashion and beauty to next-level professional advice. Because of the demographics and psychographics of this target audience, they decided to create an online blog, while also creating a presence on other social media platforms (Facebook, Twitter, and Instagram). They also had to strategize in terms of quantity of content by creating content calendars. Initially, Mitch and his team had to create enough content to get their blog started for the first month, but knew they would need more help from other students. They began a hiring process for new writers to join the team who could give different perspectives on the various aspects of college life. The blog has been extremely successful in his college community in North Carolina, and Mitch has hopes of expanding the outreach to colleges across the country.
The planning of this brand began in the fall of 2015 and just recently launched on January 10, 2017. Mitch's story truly illustrates what hard work and dedication can do if you put your mind to it. Check out QuadGoals in the link below!
http://quadgoals.com
I really appreciate the title of this blog post! And the existence of QuadGoals. It seems as though the founders of that blog put a lot of time, effort and thought into their brand. It is good to see what can be achieved with the right amount of vision and action.
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