Dior Takes New Route with Advertisements

With Paris Fashion Week coming to a close shortly, one of the most well-known designers, Dior, has launched a new campaign that showcases a shift in aesthetic appeal.

Going along with the latest trends displayed on the runway throughout the City of Light, Dior's advertisements have gone from embracing bright floral designs and backgrounds contrasted with dark clothing and accessories to option for airy black-and-white photographs spotted with pale pink touches.

It might seem like a strange move at first for Dior to make the move away from darker clothes - seeing as we are currently in the middle of winter - but Fashion Weeks are a season ahead. The clothes spotted on the runway right now are intended for spring and summer, and so with that knowledge, the baby pinks and strappy dresses make much more sense.

It's interesting that they are also taking a break from the more overt sense of femininity into a style that is more relaxed and effortless. The actress in Dior's previous advertisements, Marion Cotillard, has her hair fixed perfectly and is adorned with accessories and a classic fit-and-flare dress. In the new advertisements, the silhouettes are airy and dramatic while still appearing cool, and the hair and makeup are both left to look undone.

These new advertisements can be seen in fashion magazines on the racks right now, such as the latest issue of Vogue.

What do you think of Dior's new advertising campaign?