Wonderful Pistachio's Campaign Continuity

                Within the world of advertisement there are millions of ad campaigns per year aimed towards creating brand identity, strengthening an existing notion about a brand, or creating a new identity for an existing brand. So how does a company or service launch a campaign to stand out in this new wave of advertisement? The answer in my opinion? Continuity.

One brand that is doing it as well as anyone else if not better is Wonderful Pistachios.

 

Their campaigns have incredible continuity. The constancy lies within all elements of the commercial including setting/background, the green pistachio color, duration of the ads, and of course how the celebrity cracks the nut. Launched in early 2013, Wonderful Pistachio shows various celebrities cracking the pistachio nut in a way that suites their style and personality. Thus creating an extremely recognizable campaign sense that it is Wonderful Pistachio. In order for more brands to becoming successful in their ad campaigns, continuity across all platforms will be the most effective in gaining the publicity and attention required to steer the company or brand in the desired direction.