Athleta’s campaign, the Power of She, has turned into a movement inspiring women and girls of all ages to come together and empower one another while also promoting health and wellness. This campaign has created a community of sisterhood, embracing confidence and happiness within one another. Those involved can share their lifestyle and fitness stories to motivate other women into reaching personal goals and realizing one’s full potential. The core belief of this campaign is, ‘Alone we are strong, united we thrive. Together we create the Power of She’.
The Power of She campaign has recently featured Tao Porchon-Lynch, the world’s oldest yoga instructor. At 98 years old, Tao continues to practice and teach yoga. Tao promotes positivity for Athleta by spreading an insightful message. In her words, “Anything is possible. Nothing is impossible. When you wake up every morning say, ‘This is going to be the best day of my life’ and it will be”. She is an inspiration to women everywhere and the perfect addition to Athleta’s campaign. Check out more of what Tao and her yogi partner, Terri, have to say here.
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