With the Super Bowl coming up in just a couple short weeks, it's time to start getting excited for 2017's Super Bowl commercials. 2016's Super Bowl had quite a few memorable commercials, including Mountain Dew's "Puppy Monkey Baby." Although this ad was not my favorite, it was the most memorable. Mountain Dew's strategy for this commercial was quite innovative, by creating a strange creature (a puppy monkey baby) that chanted "Puppy Monkey Baby" in a rhythmic tune. The imagery of the creature definitely surprises viewers, and the simple tune is very catchy. If I watch the commercial just once, the tune ends up sticking in my head the rest of the day. It is interesting to see how a company can create an ad that does not really relate to their brand or products, but can be so memorable. When people hear "puppy monkey baby" they recognize that as Mountain Dew.
If Mountain Dew created such a bizarre commercial last year, what is in store for this year's Super Bowl commercials? Will Mountain Dew live up to its previous year, or will another company take on a similar strategy? We will all have to wait and watch on February 5, the only day of the year where viewers are genuinely excited to watch television commercials.
Do you have any favorite commercials from last year's Super Bowl? Any insights on what may come in this year's Super Bowl? Comment below!
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