“Before Your Back Attacks You”

An Israel based advertising agency, McCann Erickson, created this print ad to promote Ashtanga Yoga’s benefits for back problems in 2014.  The ad utilizes a large amount of white space, drawing attention to the ad.  A spine is formed into a type of serpent ready to strike, suggesting that it is similar to back pain.  All of the text is printed on a partially rolled up, red yoga mat.  The mat is the only color used in the ad, bringing the eyes’ focus directly onto what the text says.  The headline states, “Before Your Back Attacks You.”  The headline is creative and connects with the picture of the spine.  The sub-headline reads, “Ashtanga Yoga at the Garage Club,” and then printed underneath is the logo. 

The ad is primarily simple in nature, bringing most of the appeal to the serpent spine.  It then uses the color red to draw the eye to the yoga mat at the bottom of the page.  The yoga mat is rolled up which could be difficult to deifier what it is, if one is not familiar with the activity of yoga.  The text is simplistic in nature as well, and the headline and subhead line are both clear and understandable. However, the text is quite small.  The agency could have possibly utilized the yoga mat a bit more in the ad, to enlarge the text as well as show that it is indeed a yoga mat.  By making these adjustments the ad would be a bit more approachable.   However, overall the ad is well executed and the picture and text are complimentary to one another.  

http://www.creativebloq.com/advertising/5-best-print-ads-2014-so-far-11410510

"The 5 best print ads of 2014 so far | Print design | Creative Bloq." Creative Bloq | Your daily dose of design tips and inspiration | Creative Bloq. N.p., n.d. Web. 19 Feb. 2014.