In today’s current society some advertisements deal more with selling people. Is this ethical when different races and women have been forced to sell themselves in the past? However, the media is constantly promoting the idea of “Happily Ever After,” which causes men and women to crave a romantic relationship. Through the media finding a soul mate is a constant message sent to audiences, now audiences have resorted to dating websites in order to find a spouse, the websites are meant to help find true love.
Many movies and television shows attract audiences due to the search for true love, but in real life love is harder to find. By the media having the concept of love placed in our minds they are indirectly promoting a new form of finding love, dating websites. Finding true love doesn’t sound as magical when one is paying for it. The media has engrained the concept of love that people are willing pay for “Happily Ever After.” This raises the issue of who is truly looking for this fairy tale romance.
Some do find the happy medium by finding a potential date. But, for the most part users are not looking for happy medium of companion, instead they are looking to fall head over heels in love or to have their sexual desires met. However the odds of finding a spouse online is very low, every match on eharomey.com there a 999 matches that did not work (Thompson, 2), almost as if these websites are setting the audience for disappointment.
Thompson,
Mark, Philip Zimbardo, and Glenn Hutchinson. Consumers Are Having Second Thoughts about Online Dating. Rep. 29 Apr. 2009. Web.
I do agree that these dating websites push a little too much onto the audience, which results in disappointment. However, because there are so many dating sites, something must be working. Rather than advertisers creating unrealistic expectations to convince their audience, perhaps they should sell the idea that the site serves as another tool assisting in the search for love.
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