Funny ads are the most memorable ones

We all know that sometimes, the best part of working in advertising, can be the cultural spin offs of the ads we create. When a company generates millions of views from one ad on YouTube, you can bet that someone wants to make fun of the campaign. And why shouldn't they? By making satirical ads these people bring more brand awareness to the campaign. It could almost be considered a tip of the hat as these well known brands can make almost too amusing of ads in their own way. Take the Matthew McConaughey Lincoln ad which could be considered confusing to some. It simply has Matt driving through a city talking to himself and nowhere in the commercial are any features of the vehicle. Saturday Night Live enjoyed placing Jim Carrey in a Lincoln just to hear what he had to say:

Original:                                                                        

  Parody:

Now I know I can't be the only one who had no idea what Matthew McConaughey was trying to tell me so it was nice to see some spin offs of the ad itself. In fact, I tend to prefer ads that have a humorous aspect to them. One of my favorites is the HBO Go commercial First Cousins. It shows the ever so awkward moments of watching a TV drama with the family and some unbearable moments that come up. That is, the awkward scenes:

I think these fun ads are more likely to be spread on social media as well. How many times have you shared a funny upcoming Super Bowl commercial or an ad that just hit your funny bone? Another thing to consider when creating these ads is if they will be considered in poor taste or controversial. Take Ragu's Long Day of Childhood campaign as an example created by agency BFG9000. The premiere of an ad called Parents Bedroom gave Ragu the sixth spot for trends on Twitter the day it aired but also became host to controversy. What do you think of this Ragu ad? 

Finally, there are just some ads that can be fun while having a serious message. This Similac US ad was praised for drawing users in for an important message.