Budweiser Changes

          Throughout Budweiser's advertisements, there was always the ones you looked forward to during the super bowl. The cute puppies and horses working together, tugging on your heart strings. A hardworking family on a farm making a living. Or just enjoying the refreshing drink.

Super Bowl Ad 2015

This ad plays on the heart strings big time, a lost puppy. A man and his horse are longing for their puppy. The music choice of 500 Miles in a slowed down, dramatic tone helps imagine the stress of trying to find this puppy. Budweiser always knows how to make you cry. 

Super Bowl Ad 2016

This year however, they have a different role. Budweiser is taking a stand for a more #NotBackingDown attitude. This being said they are showing that they are not ponies, not a hobby and not anything else; They are proving they are not for everyone and will not back down as a beer choice. 

            Personally, the puppies and horses are always adorable to watch. But something about the new 2016 #NotBackingDown commercial really sticks with me. It is so different for them during a Super Bowl spot and really shows what they stand for, while incorporating every aspect of their company and past in it. 

So, with these shown and watched by everyone... Which is your favorite? Do you like the new image Budweiser has made for itself?