Lost in the Shuffle

When it comes to creating a marketing or advertising campaign every brand or company is looking for something new and creative. In order to draw attention to a new product launch, label, strategy, etc. With that being said evidently someone forgot to tell the cologne and perfume industry that it time to try something new. In most cases in order to draw attention to a new product or spokesperson they should probably create an advertisement that looks at least somewhat different from the 100's of other cologne ads that are already out in the market. There is also the fact that the marketing strategy for these cologne companies have not changed since the early 2000's at what point does the act of using a black and white photograph of attractive people just become old news.

If a passerby was in a hurry and was only able to get a quick look at either of these ads there is no way they would be able to tell, which company was promoting which product and may even make the assumption that these were both advertisements for the same company. Considering they have basically the same exact layout

The same goes for the two perfume companies below and yes those are two different women advertising two different products.

While the point of all of these ads is to make their products look visually appealing, at what point does seeing the same thing over and over again become less impressionable on the consumer, who is seeing at least 5,000 ads a day. Is relying on sex to sell still working for the cologne and perfume industry, or is it time to reinvent how we perceive them.