Facebook, Instagram, YouTube, Blogger... There are so many channels to pour our ideas into these days and some people know exactly who to target and how to brand themselves. Don't we all love trendsetters and people who can help us dress better or simply teach us new makeup techniques? Fashion bloggers have been able to achieve high income levels and turn blogging into a full-time job.
This has all been possible because advertisers saw the potential that trendsetters can have in product sales and brand awareness. Fashion bloggers like Camila Coelho, a Brazilian blogger who is currently known around the world and who sits now at 3.9 million followers on her Instagram account once started as just a simple Instagrammer. On the video below from 2013, Camila talks about her favorite products for the month of September. These products are, for the most part, sent to her house as gifts from the brands in order for her to try them and talk about them to her 3.9 million followers. Clever advertisement, huh?
Camila Coelho now endorses many products on her YouTube vlogs and Instagram posts. When going through Camila's photos it is shocking to see the style change from when she was not endorsed by brands to the Camila of today who wears brands like, Prada, Chanel, Michael Kors, Versace, Coach and more. These brands know exactly Camila's power as a trendsetter and gift her and many other highly followed fashion blogger around the world clothes and accessories in exchange for a "shout out". She basically wears the clothes and tags the brands on her photos and just like the balance theory, people tend to shop for the pieces they see on Camila because they love her style.
Below are some pictures of Camila before product endorsement:
A drastic change in style can be noted now that the trendsetter gets clothing pieces and accessories from high-end brands:
*Above you can see the brands tagged on her photo*
So what do you think? Clever, huh? Brands are everyday learning how to brand smarter and not harder. Social media can be so powerful and bring so much brand awareness! Again, smarter, not harder...
It's interesting how all forms of social media become a new way to make money. Companies pay bloggers hundreds to have them wear their clothes or endorse them. Similarly, we've seen paid social media transform from Facebook and Twitter to Snapchat. It's only a matter of time before it moves to live streaming services like Periscope and Facebook Live.
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