The end result was a random collection of thematic shots (cityscapes and open desert) framing Depp in his usual roles (think brooding Depp with a hint of Jack Sparrow) with some seriously open-ended dialogue ("I have to get out of here. Which way? I don't know.") and a pretty strange plot "twist" featuring Johnny burying his jewelry in the desert.
Here's the 60-second promotional spot:
Dior: Sauvage - Johnny Depp
Marketing a fragrance through an audio-visual medium is a tricky task. Agencies must craft the narrative of the ad carefully, be selective with their visuals, and tie in other forms of advertising (i.e. celebrity endorsements!). Unfortunately, Dior seems to have crafted an ad that is purely aesthetic-abstract and banks on America's high power difference consumer culture buying into the exclusive Dior brand.
On another note, the urban/rustic contrasting scene settings and open ended dialogue definitely reminded me of Buick's commercials featuring Matthew Mcconaughey... what do you guys think?
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