Apparently advertising can bee a little too interactive for some people...A Pittsfield, Ma. man was recently detained by police after he walked into a Rite Aid store on a Saturday evening and attacked a cardboard sunglass-display model. According to the Pittsfield Police report, the intoxicated Charlie J. Price "grabbed hold of the sunglass display, hugged it tightly and then began to lick and kiss the face of the female party on the display."
Price, a Level 3 sex offender, continued his 'lack of self-control and inhibition' for about a minute until he soon found himself in front of a judge where he was fined $200 for the lewd act. I think that this is an example of how interactive advertising can be. For someone such as Price, obviously an ignorant, mentally unstable person (in respect to his previous acts) advertisements can get too realistic and land somebody in jail for uncontrollable actions.
While I do realize that this case is a bit drastic in evaluating the concept of interactive advertising, it does put some perspective on how ads influence certain groups of people who may not be able to decipher whats real and what is fantasy, such as kids. Children often act out on impulse to recreate an act or idea they have seen on television.
This article was found on GAWKER.com.
Anyone else think this is bazaar??
ReplyDeleteInteresting post. I originally thought that the guy might have been doing this as a joke to make his buddies laugh, until I read about his history. To someone as unstable as this guy I guess interactive advertising can take on whole new meanings.
ReplyDeleteFrom the title of the post, I too thought that the man was doing this as a joke, but clearly he was no in the right state of mind. I agree that this is very bazaar, and I actually wonder how often this happens in stores?
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