This advertising is one of the most visually striking ads I have ever seen. The fact that it follows the peripheral ELM routes, with its lack of words and emphasis on the great photography, is just one of the reasons I find it so striking. Strategically placing the text of the image in the bottom right corner allows for the reader to focus on the image, but notice the text since the brain is naturally drawn to it's location. The entire ad is a strategically and visually smart ad. Humanity and Nature are two very broad subjects and are both very hard to advertise, especially together for a cause, but this ad is a perfect example of how imagery can turn two broad challenging subjects into a strong, persuasive ad.
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