Choke-A-Cola
I didn't chose the name.
But, I did produce this commercial last year for one of my JMA classes.
The Product: Choke-A-Cola, a sports energy drink.
The Slogan: Write your own rush.
Copy In Ad: Anyone can become an athlete. Until that day comes...write your own rush.
Concept: Choke-A-Cola is meant for athletes. But what exactly is an athlete? People may have differing definitions. So, this commercial is meant to say: "Even if you're not an official athlete, you can still be one by doing things you consider athletic, no matter how big or small."
The actor in this advertisement is doing what may seem like silly things, but to him it's anything but silliness, it's his way of expressing his athleticism.
Some athletes get a rush out of making a touchdown or crossing the finish line first.
This kid just wants to play outside.
He's writing his own rush.
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