Celebrate a rousing Happy Birthday to GM's Chevrolet brand, marking 100 years on November 3rd. What's a better way to celebrate 100 years but with a little nostalgia? GM has created an ad to go along with their 100 year celebration. It first premiered during Game 1 of the World Series, after some careful planning and coordination. With Chevy's long-standing association with the sport and the celebration of American culture to go along, it was a no-brainer to place the commercial during the World Series.
The Ad opens very simply, with a basic rendition of "America the Beautiful". The music continues to play as cleverly placed, old photograph's are held over a scene from modern day at the same location. The ad runs through many different locations all over America with a handful of photos to go along with it. Then comes a male voiceover: "For the first 100 years and for the generations to come, thanks for making us apart of your life." Finally, it concludes with the tagline and brand name, "Chevy runs deep. Since 1911."
Let me link you to this site that looks vaguely familiar to this Chevy ad: Dearphotograph. Numerous critics of the advertisement say it's a clear copy of the website's idea. Not saying that Dearphotograph holds all the cards to this idea, but its too similar to keep from saying otherwise. While the commercial does evoke some strong feelings and nostalgia, the only thing that rings through my mind is "copycat".
Source: Adweek
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