Ivory: Keppin' it Pure, Clean and Simple

In their new ad campaign, Ivory soap does an excellent job at doing exactly what it promises to do; "Keep it Pure, Clean & Simple". These new ads take this very old company and modernizes it, without losing the very things Ivory stands for.

The bight backgrounds contrasted with the black letters against the white soap of the print ad to the right make the ad very eye-catching and attention grabbing. It is simple to read and understand. The main message is large and bold with the clear message of "specially formulated not to be specially formulated", or basically "we keep it simple". On the bottom is the brand name which is easy to recognize and understand. The bright color also gives this ad a young fun feeling which helps to remind consumers that Ivory soap is not just for your Grandmother, but for the young modern consumer too. These ads have a very clean look and feel to them - maybe a reminder of the way their product can make you feel.

In addition to these print ads, there also television commercials and a redesign of their packaging. All of these items reinforces the idea that Ivory is what they claim to be -- pure, clean and simple, with an added touch of fun.

In conclusion I believe that Ivory did an excellent job in creating a younger, more hip feel to their ad campaign while remaining true to who they are as a company and a brand. Their eye catching ads and simple message will register well with a younger generation and keep this company thriving for generations to come.