With 9 straight quarters of declining sales, Walmart is banking on Halloween merchandise to boost sales and break the bad streak. The store increased their Halloween purchases by 20% in hopes of consumers coming into their store for their costumes and Halloween themed merchandise. The company also teamed up with some companies to have exclusivity on certain Halloween items.
Walmart has then focused on marketing and advertising these items to have consumers enter their store to purchase these items. They have used social media networks, print at home coupons, and ciculations in newspapers to help promote their large Halloween selection. One item in particular that is being featured is Limited Edition M&Ms that are white chocolate candy corn.
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I'm definitely not normally a fan of white chocolate, but because this sounds so good (and because I love candy corn) I am absolutely going to go to Walmart and try this!
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