MMMhop ba do be dop ba doo hop?

Bands making brands is a popular trend among artists, from Bob Dylan to Justin Bieber.

Perfume, board games, clothing lines: all part of developing an artist’s persona.

But what if the brand takes a wrong turn somewhere along the way?

The Hanson Brothers, a band of brothers...obviously...popular for their ’97 hit “Mmmbop” have recently announced their plan to release an Indian Pale Ale in 2012 called “MMMhop”. This beer is supposed to appeal to fans over 21 and beer lovers.

14 years after their hit, the Hanson’s fan following is made up of mostly women, all over the age of 21. Perfect timing, huh?

I am not opposed to the brothers having their own string of beer flavors, but change the name, please?

I am actually begging here.

Change.

The.

Name.

Whoever came up with this name probably thought that they were brilliant, but I just don’t see it. Why not call it “HANSON BEER” or “HANSON EST. ‘97”?

If it were my brand, I would keep it simple and the wittiness to a minimum. Being a fan of Hanson since their early days, even I admit that the beer brand name is more than slightly corny.

Hansonopoly didn’t go over too well, why would one think MMMhop would be any different?

Dear Taylor, Zac, and Isaac:

Stick to the bop and nix the hop.

Sincerely,

Me.