It's the most wonderful time of year, especially for the advertising industry. While we are constantly reminded of great holiday deals and potential savings on gifts, we must also consider the aspect of "giving back" that is a vital message in a lot of ads. One ad in particular that reminds us that Christmas is more than just a plethora of gift giving is by the Childhope Phillipines.
This print ad depicts a stone wall etched in the shape of a crude fireplace with the outlines of stockings and hearth in white chalk. The copy reads: "Over 200,000 children are spending Christmas on the streets." Followed by this is contact information for the organization, which emphasizes helping someone in need this season.
I think the idea of the ad works because people are more inclined to give during this time of year. Not only that but the image is gripping enough to catch your attention and make a statement, without having to say much in the form of text.
For more information concerning this ad and others like it check out this site.
No comments:
Post a Comment