What do Aladdin, Simba, Aurora, and Snow White have in common?
They all live in the Disney Vault, located somewhere between Timbuktu and Lala Land.
Realistically, the Disney Vault is an advertising and selling scheme, and also a cute way of saying
“Buy this now, or be charged more for it later.”
Starting in 1937, Walt Disney Studios Home Entertainment began a policy in which Disney animated features would be put on moratorium or suspended sales for varied periods of time.
When this period of sales is over, the classics would be placed “back in the vault” until another release, scheduled years later.
This advertising tactic has been used for decades. The Disney Vault campaign emphasizes that certain animated films from the Disney Golden Age will be sold for limited amounts of time.
These pre-established windows of time allow for re-release money and the opportunity to sell to new, younger generations.
Oh, and don't believe everything you hear.
Jim Henson is not trapped in the Disney Vault.
No comments:
Post a Comment