Probability = 0.0000001%

Years ago, I came across a series of insurance ads that I found to be quite humerous and memorable.... I thought I'd dig them up to share.

The Probability = 0.0000001% campaign for Bangkok Insurance came out in 2007 and consisted of three short television spots centered around an armed robbery, automobile accident, and a natural disaster.

The spots utilize fear, suspense, and comically diffuse the scenarios with a seemingly impossible plot mechanism that immediately remedies the specific situation. The campaign's slogan appears next, "Probability = 0.0000001%", conveying to the audience that although spontaneous miracles don't happen, Bangkok Insurance is there for them.