If people see this campaign, they are most likely to entrust themselves to Airbnb, especially if they have been discriminated against in the past. This campaign shows that Airbnb accepts people no matter who they are, what they look like, or what their background is. It's a simplistic concept, but it definitely gets the point across that everybody is welcome to use Airbnb.
Hopefully when people see this ad, they will not only feel more accepted for who they are, but also begin to accept other people for who they are. I feel that this campaign is obviously beneficial for Airbnb as a company, but it can also be beneficial for the people of this nation and world in order to help us realize that we need to come together in our diversity rather than letting our diversity tear us apart.
I really like the concept of this campaign, and I like how you called it "a simplistic comment." It really is such a simple concept that companies do not usually address until it becomes an issue. I think its great that Airbnb is addressing this now. Also, Airbnb is something that people weren't totally comfortable with from the beginning, so on top of this being a good thing to address in general, its even better for their image. As you said, it's much easier for people to trust Airbnb after seeing this campaign.
ReplyDeleteI agree, this campaign is memorable and easy to relate with. Sometimes companies can be easily swayed by a complex and even overwhelming advertising campaign, with many moving parts, in hopes to make a lasting impression on their audience. I think that the simple hashtag for this Airbnb ad, to spread their company beliefs, is a great way to connect with their audience. Bigger isn't always better in this case. I agree with Samantha in that the idea of Airbnb was not completely embraced by consumers when it was first introduced. The message of the ad levels the playing field and lets the consumers know that all homes are welcoming and accepting homes.
ReplyDeleteHere is the domino effect of this ad. The diversity needs to be expanded on, and Airbnb are making an effort to change perspectives on diversity in this Until We All Belong Ring campaign!
https://untilweallbelong.com/