In the video, actors are shown where some kids are bullying another kid inside of the Burger King restaurant. There are hidden cameras inside the restaurant filming everything and the reactions of the customers. Also, behind the counter, another actor playing a worker in the restaurant is shown beating up the whoppers that people ordered so that when they receive their food, it is messy and smashed.
The hidden cameras show more people going up to the counter and complaining about the food that they received and only about one or two people going over to the kid who is being bullied to try and help him. The majority of people who clearly witnessed the bullied kid chose to ignore it and instead complain about their food.
The whole point of this ad is to show that people will complain about their burger being "bullied, as Burger King called it, but they are not at all likely to do something when they witness another person in the restaurant being bullied.
I believe Burger King released this ad in order to spread more awareness about how much bullying actually occurs, especially in pre-teens and teens, in order to encourage people to stick up for others when they see something that is wrong. Burger King was also very smart with the release of this ad, because it gained them a lot of positive attention and allowed them to stand out from other fast food restaurants.
Kaeleigh,
ReplyDeleteI am so happy that you decided to use this commercial because I may not have ever seen it if you haven't. What a great social experiment done by Burger King. I completely agree with how this commercial helped Burger King to set itself apart from competitors. Ever since health administrations and doctors have publicly addressed their concerns on child hood obesity, many fast food chains have consistently turned their commercials into informational messages about how their ingredients are more natural, or how their selections of drinks and side dishes have become more health conscious. Although that is still a very important message to get across in our society, where obesity and childhood obesity is extremely common, it was refreshing and interesting for a fast food company to focus on another societal problem other than weight. I think that Burger King's advertisement team conveyed a clear, concise, and informative message to not only kids of parents, but the general public as well that bullying is still a major problem especially for children and teens. It was amazing to see how many grown adults were more upset over a smushed burger rather than a child being taunted.