The Power of Music within Advertising.

Music can not only make an advertisement more impactful and more enjoyable to watch, but using music in an ad allows for the viewer to be able retain the information better than they would if the ad did not have music. Commercials such as Good Goes Around by Cheerios shows how music can even be the central part of the advertisement. Through song, Cheerios is able to create a powerful and effective ad  as a result of presenting their message in song form. This way consumers have a higher chance of remembering the commercial and the message behind it because of the song that can get easily stuck in your head, which is Cherrios‘ desired reaction. Music can not only enhance a commercial but it can be the primary medium that explains and reminds consumers about the product in a way that does not make the consumer think that they are being sold to.



https://m.youtube.com/watch?v=rxjEQ8-P1OU