DIRECT TV

Direct TV is a company that has been competing with Cable for some time now. One of the newer Direct TV ad campaigns focuses on trying to get people to get rid of cable by comparing it to things you clearly don’t like. For instance, after saying how Direct TV is better than Cable, it says some people still like the cable service. It then goes on to say that these people are like the ones than enjoy banging their head against hard surfaces. Or ones that like getting a paper cut or enjoy getting their arm stuck in a vending machine. 


This is clearly their way of saying people don’t like Cable anymore because no one likes doing these things that they mentioned. I find this to be a very effective strategy because the idea that you might not like Cable is subtly put into viewers heads by saying it’s like the other things you don’t like. Plus by using humor throughout the commercial, Direct TV’s message is enjoyable to watch, making it much more memorable as well.