Geico "Unskippable" Ads

A few years ago, Geico came out with advertisements that were meant for Youtube and social media. These ads are so short that they are meant to be unskippable. During the time that the ad plays, Geico references the fact that you cannot skip the ads in different humorous ways.

I thought this was a unique and interesting idea when I first saw these ads playing before Youtube videos and such, something that nobody else had thought of. Usually many ads that play before a Youtube video are long enough that people are able to skip them, and the majority of the time people do choose to do that. With the release of these ads from Geico, they are sort of poking fun at this whole concept and making short enough ads that they don't need to be skipped.


Here's an example of one of these ads: