Adobe Systems is an American computer software company founded in 1982 and headquartered in California. The company has historically focused upon the creation of multimedia and creativity software products.Recently, the company has acquired a privately owned advertising company called "Auditude" to increase its advertising platform. Video advertising has been a new, creative, and innovative way to market products, services, and events. Within the month of September, Americans watched 6.8 billion online video ads where the company "Auditude" streaming 344 million of these. That made the company the seventh-largest source of such ads in the US and the fifth largest video advertising network- now making Adobe responsible for all of these advertisements.
"Auditude" offers a wide range of integrated advertising system for video for computers, phones, and tablets. With this acquisition, Adobe plans to combine "Auditude" platform with its own Flash Media Server and Pass products and integrate the company with Adobe Digital Marketing Suite. Overall, this acquisition places Adobe Systems high in the video advertising market ratings.
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