I think it’s safe to say that the U.S. is becoming more and more of an e-reader nation. The two big contenders in the e-book race-to-the-top consists of the powerhouse booksellers Barnes & Noble with its Nook, and Amazon with its Kindle. As the ongoing success of the e-reader device continues to spread across the globe, advertisers must become increasingly clever to introduce both new and returning customers to the technology. This is exactly what Barnes & Noble has decided to do, using apps on its Nook devices in order to attract more customers to its stores.
Barnes & Noble has teamed with software developers to create cross-promotions between their apps and in-store promotions. In its largest app campaign, the bookstore giant has used the ever-popular game Angry Birds, where customers can unlock free goodies when they connect to a Barnes & Noble Wi-Fi network with a Nook device. Normally app extras would cost money, but Barnes & Noble is giving away freebies to anyone who visits their stores and owns a Nook device. The app campaign not only rewards customers loyal to Barnes & Noble products, but it is alluring for potential future customers as well. The apps will also serve as a merchandise information source, where customers can view what Barnes & Noble is selling, including any promotions that are available.
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