Life is A Sport, Make it Count

Nike's new campaign "Life Is a Sport, Make it Count" is taking over. If you haven't seen the ads for it yet, you will soon. The new commercial (see above) incorporates scenes from all of our favorite movies, our favorite actors and our favorite characters. By doing this, Nike definitely added a sense of nostalgia to the commercial for all audiences. Not only did they use nostalgia to get their message across, but they used an energetic and upbeat song-connecting the idea of being active to the message. This commercial is just overall fun, I think. As I was watching it, I found myself thinking about all of the days where I didn't even want to get out of bed to go to class, none the less go to the gym. But it's that idea that "everything counts" that gets you motivated. The way I saw the ad was that even if you only go to the gym for 20 minutes, or play a game of basketball, or go on a long walk, you're still getting some movement in and being healthy. The other campaign that is associated with this is Nike's new "Fuel band". It's a band that you wear around your wrist and it counts the number of steps you take per day and the how many calories you've burned. You can purchase this on Nike's website.