"Kobe System"

There is a new advertisement out for Nike aimed at promoting Kobe Bryant.  He is selling "success" with his system.  The advertisement itself is awesome.  It shows Kobe in a self help guru type of role talking to a crowd of people inter-cut with highlights of him playing. That's not the only thing though, who are the people in the crowd?  He is selling success to Aziz Ansari, Hope Solo, LeBron James, Jerry Rice, Landon Donovan, Tony Robbins, Serena Williams, Kanye West,  and Richard Branson. People who already have enough money and achievements to last them a lifetime.  A second commerical came out a couple days ago.  This one was entertaining but hilarious too.  He trys telling Serena Willaims about "adaptation".  These commercials are great for Nike and they help promote Kobe Bryant at the same time.  I like the direction their marketing team took with the superstar celebs taking advice from Kobe Bryant, and having humor to it also. Check out the two videos belows to see the first two commercials.

Credit-http://lakersblog.latimes.com/lakersblog/2012/01/kobe-bryant-explains-kobe-system.html

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