Last year's real Super Bowl MVP was a little boy in a Darth Vader costume, the star of Volkswagen's commercial "The Force."
VW is hoping to repeat its success with a new Star Wars-themed ad set to run during this year's Super Bowl broadcast. To get viewers excited for the commercial, VW has released an online teaser this week, the adorable "Bark Side" video. The clip shows a variety of dogs, each dressed as a different Star Wars character, barking the "Imperial March" theme song. Now, when it comes to viral videos, there are a few "sure things" to guarantee a hit: Star Wars references and cute animals are two of these. Sure enough, in its first three days on Youtube, the "Bark Side"video received more than 5 million views.
(Warning: The barking in this video may make your dog go crazy if he is in the room watching it with you. My dog certainly was not amused!)
What do these ads actually have to do with a German car company, however? Last year's commercial had a family-friendly feel to it, as the ad focuses on a little boy playing pretend, while his parents play along. The ad shows that the Volkswagen Passat is also good for families, implying safety as well as convenience. I'm not sure what this year's commercial will bring to the VW brand, but I'll be interested in seeing what they've come up with. No matter what it is, I'm certain of one thing: people will be talking about it almost as much as the actual game.
haha I love this. It will defiantly have a lot of people talking the following day.
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